Rememeber the famous late 90's TV advertisement "Ye PSPO nahi janta " ? The "fugly-fugly" song perhaps comes as no surprise as a continuation of a gimmickry in order to find its way to the latest Bollywood songs hits. People these days can no longer afford to hum songs which encapsulate some substantial meaning or are possibly vocally demanding, instead they show preference towards easy and economically "mimic-able" ( ...if possible)choices. The social trend over the past decade echoes a paradigmatic change in the way we define entertainment or may be the way we define our selves; for that matter our fooding habits; fast food for instance, our dating patterns; the idea of "love" seems to have almost evaporated, and moreover our growing affection towards the "instant" gratifications. The dismantling of adherence to 'a' set of ideals has significantly contributed to the kind of choices today we make to assert categorically the kind of person we are. Here, prerogative of discretion is nevertheless being detested, instead the deliberated divorce of correspondence with the cognition is being scrutinized to be deplorable. The yesteryear generation's legacy of lingering and contemplating demeanor seems to have been done away with, taken over by behavioral instances and practices marked by gullibility or "antic disposition".
I am helplessly being reminded of another famous 90's TV advertisement "Ab dobara mut pooncchna". I wonder that media and entertainment industry thrive on the fact that existing generation do not have a mind of their "own"; that the generation continues and will continue to rejoice and "relish" whatever comes its way. The facet helps the "popular" political propagandists prosper as well. Should we celebrate or denounce such a form of non involvement with the self or self afflicted ignorance ? I suppose the majority of us would find such an inquisition as nonsensical simply because of affiliation with the dictum "Ignorance is bliss". The minority, however would find the idea of denouncing the paradigm shift towards one's "increased" suggestibility as intellectually taxing. Should one not ask one self an obvious question "Whose life is it any way ?". How many of us would acknowledge the proliferating travesty and say honestly " Sorry not our's, we are least involved with it ! ".
